Brand Guide

Here are our brand guidelines. They outline the visual and verbal identity of our illumiNations and 12VC brands. In the end guidelines are just that, a guide. Use your best judgment and reference this document as a starting point. Please reach out to customer support if you have further questions about brand usage.

Logos

These are the visual symbols that represent illumiNations and the surrounding brands:

This logo is the identiﬁer for the 12 Verse Challenge and is to be used on all accompanying content.

This logo is the identiﬁer for illumiNations and should be used on all accompanying content.

Colors

Our brand colors include the following swatches and should be used in print and web.

#171F22

R23 G31 B34

C4% M1% Y0% K87%

Pantone Black C

#CFCBBA

R207 G203 B186

C0% M2% Y8% K19%

Pantone 7527 C

#B8E54C

R157 G175 B178

C18% M0% Y60% K10%

Pantone367 C

#9DAFB2

R157 G175 B178

C8% M1% Y0% K30%

Pantone5503 C

#FFFFFF

R255 G255 B255

C0% M0% Y0% K0%

Pantone Bright White

Typography

Our primary typeface is Neue Haas Grotesk and should be used in both print and web contexts.

Header

This is the Sub-Heading

Lorem ipsum odor amet, consectetuer adipiscing elit.
Sodales conubia at viverra morbi dapibus netus est luctus.
Aliquet dapibus sollicitudin habitasse porttitor vehicula
fringilla sed sagittis. Sollicitudin elit sed vulputate elementum
senectus fermentum. Eleifend facilisis nisl commodo id orci
fermentum. Phasellus euismod parturient tortor curabitur
felis. Aliquet nascetur augue pellentesque dui senectus felis
augue. Augue lectus donec morbi curabitur tempus dui
pretium morbi faucibus.

Photos

Our brand photography includes three categories: people, landscapes, and hands. Photo treatment should feature bright colors and a positive feel. Black-and-white photos can be used when necessary, but sparingly.